Higgsfield × Veo 3.1: is generative video finally prime-time?

I tested the new Veo 3.1 inside the Higgsfield pipeline on three real briefs. What works, what doesn't, and where it can replace traditional production.

Higgsfield integrated Google's Veo 3.1 last week. I decided to test it on three real briefs I had in my pipeline: a B2C cosmetics ad, a fashion brand teaser, and a SaaS product demo.

The jump from 3.0 is sharp on temporal coherence: subjects no longer "morph" after 4-5 seconds, lighting stays stable, hair and fabric physics holds up to 12 continuous seconds. For cosmetics and fashion we're already at "indistinguishable from real b-roll production", at least at social-resolution.

Where it still struggles: on-screen text (logos, copy), digital product UIs (a browser inside a video is still a disaster), close two-person eye-contact interactions. For those cases the pipeline stays: base scene from Veo + manual compositing on the details.

Cost per clip: ~€0.30 for 8 seconds at 1080p. Generation time: ~90 seconds. On a retainer client, AdSystem now ships about 60 clips per week. I thought it would cost much more.